How businesses can use Public Relations (PR) as part of their cybersecurity management Cyber-attacks continue to rise in line with the proliferation of digitised business models and systems. Sophisticated attacks like data breaches, trojan horses, phishing, ransomware, and business email hijacking are typically left in the
Nurturing the Next Generation: Reflections from APRA2023 Inspiring Moments and Valuable Insights at the African Public Relations Association (APRA) Conference As I immerse myself in the vibrant ambiance of the APRA2023 conference, I am overwhelmed with a mix of emotions. Each moment unfolds like a tapestry of
Harnessing TikTok for Effective Nation BrandingIntroductionTikTok, the global sensation, has become more than just a fun platform. With 1.2 billion monthly users across 150 countries and 2.6 billion downloads worldwide, it's an influential communication channel. PR professionals can leverage TikTok strategically for nation branding.TikTok's ImpactTikTok
Restoring Trust Through Effective Communication Introduction In March 2020, the World Health Organization declared COVID-19 a pandemic. Fast forward to March 2021, and a host of vaccines are available worldwide. In Africa, progress is being made with vaccine production and distribution. However, the primary challenge now is
Unlocking Africa's Economic Potential: The Significance of Policy Communications Lerato's latest paper explores the power of Corporate Engagement in Policymaking, in collaboration with PRCA, shedding light on the pivotal role of policy communications in unleashing Africa's economic potential. Africa, often referred to as the "last frontier" for
Adeola's Insights: Transitioning from Specialist to Generalist in African PR Leadership Introduction: We distil the essence of Adeola's research, which explores a pivotal decision faced by PR consultants in Africa: the choice between specialization and becoming a generalist as they advance in their careers. The African PR Landscape:
Brand France, challenged by globalization in Africa Note: This is as a response to a written piece by Stratégies France, titled: France, a contested brand in Africa My name is Kwame Senou. I am currently a Senior Advisor at Opinion & Public BCW, a Côte d’Ivoire partner of the New-York
New PRCA Africa Network Board brimming with talented innovators The Public Relations and Communications Association (PRCA) has revealed the names of ten African PR leaders who will form the inaugural Board of the Association’s new Africa Network. The PRCA launched its Africa Network in April as part of
Kwame SENOU, Vice-président de l’agence Opinion & Public BCW Kwame Senou est un expert en communication et en relations publics, ayant une riche expérience au sein des multinationales (Havas Africa, Starcom MediaVest, Omnicom Media Group) dans les pays d’Afrique Francophone ; où il a notemment accompagné
Strategic Communication: Empowering Côte d'Ivoire's Youth in 2023 Introduction In a powerful New Year's address, President Alassane Ouattara declared 2023 as the "Year of Youth" in Côte d'Ivoire. This move reflects a decade-long commitment to empower the nation's youth, with the 2021-2025 National Youth Policy serving as