Adeola's Insights: Transitioning from Specialist to Generalist in African PR Leadership Introduction: We distil the essence of Adeola's research, which explores a pivotal decision faced by PR consultants in Africa: the choice between specialization and becoming a generalist as they advance in their careers. The African PR Landscape:
Brand France, challenged by globalization in Africa Note: This is as a response to a written piece by Stratégies France, titled: France, a contested brand in Africa My name is Kwame Senou. I am currently a Senior Advisor at Opinion & Public BCW, a Côte d’Ivoire partner of the New-York
Strategic Communication: Empowering Côte d'Ivoire's Youth in 2023 Introduction In a powerful New Year's address, President Alassane Ouattara declared 2023 as the "Year of Youth" in Côte d'Ivoire. This move reflects a decade-long commitment to empower the nation's youth, with the 2021-2025 National Youth Policy serving as