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Brand France, challenged by globalization in Africa

Brand France, challenged by globalization in Africa Note: This is as a response  to a written piece by Stratégies France, titled: France, a contested brand in Africa My name is Kwame Senou. I am currently a Senior Advisor at Opinion & Public BCW, a Côte d’Ivoire partner of the New-York

New PRCA Africa Network Board brimming with talented innovators

New PRCA Africa Network Board brimming with talented innovators   The Public Relations and Communications Association (PRCA) has revealed the names of ten African PR leaders who will form the inaugural Board of the Association’s new Africa Network. The PRCA launched its Africa Network in April as part of

Kwame SENOU, Vice-président de l’agence Opinion & Public BCW

Kwame SENOU, Vice-président de l’agence Opinion & Public BCW Kwame Senou est un expert en communication et en relations publics, ayant une riche expérience au sein des multinationales (Havas Africa, Starcom MediaVest, Omnicom Media Group) dans les pays d’Afrique Francophone ; où il a notemment accompagné

Build back better with communication

Build back better with communication On March 11, 2020, the World Health Organization officially declared the coronavirus crisis a pandemic. In March 2021, one year later, Janssen's single-dose vaccine joins a long list of vaccines already available in the West and Asia. On the continent, South

BCW strengthens Francophone Africa network

BCW strengthens Francophone Africa network  BCW Africa, an African communications agency and regional stronghold of BCW's global network has announced that Cote d' Ivoire-based Opinion & Public has become a full BCW-branded partner, Opinion & Public BCW. A key player in Francophone West Africa, Opinion &

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